Welcome to our blog

Our purpose to create this blog is to introduce our local foods within Kampar area which is Curry Chicken Bun and Claypot Chicken Rice. Below is our group members who contribute in this blog.

Start from right hand-side : Yeoh Shenny, Tan Ai Jia, Then Lee Chin
Start from left hand-side : Ho Wei Chung, Chung Choo Faui

Local Food of Kampar-Curry Chicken Bun

A simple introduction for Yau Kee Restaurant 

Kampar is a fascinating small town with local famous food and snacks. The food that we are about to share today is one of the most innovative food in the local, Chicken Bun of Yau Kee restaurant. Yau Kee restaurant is situated at No. 55 & 57, Jalan Idris, 31900 Kampar, Perak, Malaysia. The restaurant can be found easily because it is located along the main street of Kampar old town area. Being the hotspot for tourist and the local people, the business is operating from 7.00 a.m. to 10.00 p.m. everyday. 

Yau Kee Restaurant

Owner's self portrait

Group interview with the owner (Third from the right)

Direction and map of the restaurant

Location of the restaurant

Latitude    :   4.311665

Longitude :  101.152398

The shop can also be easily found in navigation apps such as Google Map and WAZE. Just search for the name "Yau Kee Restaurant" or search for the address as shown in the name card of the restaurant.

Name card of the restaurant owner

Short history of dishes

Talking about Yau Kee, the first picture that come into the locals’ mind is the Curry Chicken Bun. As its name implies, it is a dish that using bread to wrap the curry chicken. This innovative way of cooking not only a gimmick but it also has the function of keeping the food fresh and warm. 

The invention of curry chicken bun is closely related to the childhood of the Yau Kee’s owner, Yau Hon Wah. Back at his childhood time, he used to play at river or waterfall and play together with his friends there. They brought food along with them every time they went out to picnic at the riverside after they feeling tired. Their favorite food back then is curry chicken. In order to further satisfy their stomach, they also bought some bread along to eat with the curry chicken. At that time, the idea that eating curry chicken with bread is plant in the mind of the owner of Yau Kee.

Before the invention of curry chicken bun, there are people who use flour to wrap the chicken and cook it in the fire because people believe it can enhance the taste and fragrance of the dish. According to the owner of the restaurant, the flour that use to wrap the chicken are not consumable. Therefore, the owner further enhance it by using the bread to wrap the chicken. Surprisingly, the combination is very satisfy and outstanding.

Then, curry chicken bun was introduced to the market in Yau Hon Wah own restaurant (Yau Kee). Within years, it is now one of the most iconic food in local as well as for the tourist. Currently, there are 2 flavors of chicken bun offering, which are curry and herbal flavor. The restaurant also offer a wide variety of Chinese dishes for customers.

Curry Chicken Bun

Unwrapped Curry Chicken Bun

Customer feedback

We have tasted the curry flavor and herbal flavor of the chicken bun during our visitation to the restaurant. The combination of the bread and curry are superb. The moment that the bread is cut, the smell and the heat of the curry chicken emitted, which stimulate our appetite very much. For the herbal flavour chicken, the taste of the herb was absorbed completely in the chicken, making it taste very good.

Below are some customers feedback obtained:

From social media:        
                                           

                              

Face to face interview with customers:

Nancy Wong (32)

Wow! First try on this curry chicken bun. It is innovative and tasty. Look forward to visit again next time!

Hong Thiam Choy (46)

The curry taste is okay, but the chicken is a bit hard to chew. Overall is nice. Curry chicken bun is unique.

Ho Chia Ling (20)

Definitely will come again, nice food!

Annie Loke (22) 
Interesting food with very affordable price. Fun to see such innovation.

Chen Yau Hong (22) 
Definitely a must try food in Kampar! Recommended.

Ho Thiam Choy (55)
So special. Worth a try after a long wait. 

Tai Kim Lee (48) 
Both curry chicken and herbal chicken are so well. Curry and bread are great combination.

Value proposition

The curry chicken bun is no doubt the most popular food of Yau Kee restaurant. According to the owner, the sales of the curry chicken bun can peak up to 300 units in a day. The price of this unique dish is reasonably affordable, which is RM 33 for half chicken and RM 54 for whole chicken.

Even though the demand for the curry chicken bun is so high, the owner of the restaurant insist to maintain human force in the preparation process rather than mechanize the process. The reason behind is the owner believe that prepare the food manually is the best way to preserve the originality of the food. Even after few decades of operation, the owner, as the inventor of curry chicken bun, is still involve himself in the entire process of preparing it. Thus, it can make sure the customers enjoy the most authentic curry chicken bun where no other places can offer.

Furthermore, Yau Kee also concern with the healthy eating style of customers. First of all, the owner does not use preservative in preparing the chicken bun. According to him, the lifespan of a chicken bun cannot last longer than one day. Instead of choosing preservative to maintain the freshness of food, he choose to dispose those unsold chicken bun on a daily basis to ensure the quality and freshness of its products. Besides, the herbal chicken bun and herbal salted chicken offered are highly nutritious. In Chinese civilization, it is believed that using herb to cook chicken are beneficial to the body health. In short, customers can get a peace in mind when eating the food.  

Other than that, it also offer variety of Chinese food such as dim sum, local food products (kaya puff, egg tart, biscuits, etc.), salted herbal chicken, and other Chinese restaurant cuisine. The environment of the restaurant also comfortable because it is clean and equipped with air conditioners.

Price list of the food

traditional biscuits

Dim Sum and other products

Packaging of the products

Various other Chinese cuisine

Evaluation of marketing

Classification of e-commerce by the nature of the transaction or interactions

Yau Kee Restaurant use brick-and-mortar business which is a traditional "street side" business that deals with its customers face to face in a store that the business own or rent. Besides, Yau Kee Restaurant does not provide any delivery service via online and the customers have to present to the shop to order their foods.

The nature of the transactions of Yau Kee Restaurant is classified as business-to-consumer (B2C). The transactions are conducted directly between the restaurant and consumers who are the end-users of its products. So, the consumers have to approach to the restaurant to make direct transaction in order to get the foods. Hence, Yau Kee Restaurant does not deliver or sell their food to any retailer or wholesaler.

Business model

The business model applied by Yau Kee Restaurant is viral marketing, which refers to word of mouth or "buzz" created by a market campaign. This business model can help the business to save the cost since spreading the information through word of mouth is exactly free of charge. For example, there are many bloggers suggest the curry chicken bread of Yau Kee Restaurant  through the blog after tasting it such as the blog of Eat-Perak-Love and blogger Eddy Rush. With the promotion of the blog, it successfully attracted many foreigners and local people come to taste the food due to the recommendation and feedback from the blog. Also, there are many students from Utar and Taruc come to Yau Kee Restaurant to taste the curry chicken bun after getting good feedback and recommendation from their friends. In short, the application of viral marketing by Yau Kee Restaurant able to help the business to generate a better revenue at a low cost and to spread the message and interest of the product successfully.

Blogger : Eddy Rush
http://eddyrushfatboy.blogspot.my/

Blog : Eat-Perak-Love
http://perakeateries.blogspot.my/

Basic approach used in marketing and advertising.

One of the marketing approach conducted by Yau Kee Restaurant is social media marketing, which is a form of internet marketing that utilizes social networking website as a marketing tool. For example, Yau Kee Restaurant has created an official Facebook account to update their detailed information about the business. They also uploaded some photos with famous TV food show interviewers like "Sik San Tou Tou" in HongKong to increase the reputation of the restaurant. It able to help the business to increase product exposure and broaden customer reach through the sharing of information from various users of facebook.

Photos with famous TV interviewers

Facebook official account

Others than that, Yau Kee also enjoy the benefit of viral blogging. People can search for a more detailed information related to the restaurant through the blog. Inside the blog, the users can view the photos, videos, prices of the foods, and also some feedback from the blogger. People will be attracted and approach to the restaurant since the foods are described with good commends. In short, Yau Kee Restaurant's reputation and sales has been improved by using different marketing strategies in the business.

Recommendations

One of the shortcomings of Yau Kee Restaurant is they do not have their own website because most of the small business believe that having a website cannot benefit them. However, we recommend that the restaurant should create an official website based on the following reasons. First, it is a very cost effective way to promote the business through website if compared with the cost of a newspaper advertisement. Besides, Yau Kee Restaurant can showcase their work by including a portfolio or image gallery in order to demonstrate what makes the business unique. Also, an official website can enable the business to keep customers informed. For example, Yau Kee Restaurant can update their information such as upcoming events, special promotions, or new foods to offer. Moreover, Yau Kee Restaurant also can improve their customer service through the website as the customers can leave their feedback or comments on the website. From that, they can improve their services and foods according to the demand of the customers.

Other than Facebook, Yau Kee can sign up to more social network. For example, Yau Kee can create official account in Instagram, Twitter, Tumblr, and other popular social network. By creating account in different social network, the information that Yau Kee intended to disclose will able to disseminate effectively and efficiently. This is because different group of consumers may prefer different of social network. For example, if the owner want to announce an off day, it can post it using the account so that the consumers are aware of the notice. Besides, signing up to more social network also can help the restaurant to promote its brand name to more users of social network because social networks are borderless that connect people all around the world. It can also serve as a platform for customers to provide feedback about the business. With more feedback received from different social network, the objectivity of the feedback will increase. Based on that, more informed decision can be made by the restaurant in order to improve its operation. 

      

                                                Video for Yau Kee Restaurant.

Local food of Kampar-Claypot Chicken Rice

A simple introduction for Restaurant Fook Kee 

Restoran Fook Kee is situated at 155, Jalan Idris, 31900 Kampar, Perak. The opening and closing hours is 6.00pm till 10.30pm. Restoran Fook Kee wll not operate business on every Tuesday or Wednesday.

Restaurant Fook Kee

Group photo with Owner and Staff of Fook Kee

The restaurant start to full house near 7 p.m.

Direction and map of the restaurant

Location of the restaurant

Latitude    :   4.315198

Longitude : 101.152251

Short history of Fook Kee Claypot Chicken Rice

Fook Kee Claypot Chicken Rice is the one of the famous traditional food in Kampar. There are many customers who are from Singapore, Hong Kong, Taiwan, Korea and Japan come to eat claypot chicken rice in Restoran Fook Kee. Fook Kee Claypot Chicken Rice was sold over 74 years from first generation until third generation now. In 1942, due to Muslims do not eat pork, so Chinese cannot have dinner together with them and then Chinese cooked food separately by using claypot. Therefore, the grandfather of boss took the idea to create the nowadays popular claypot chicken rice.  

There are different choices of taste of claypot chicken rice that can be chosen by customers. Depend on the preference of customers, they can choose the traditional taste of claypot chicken rice or ones that had added in both Chinese sausage and salted fish. The customers also can choose to serve the claypot chicken rice together with vegetables provided such as lettuce, bean sprouts and choy sum. The choice of salted fish is originally had it during the time of selling claypot chicken rice, while the choice of Chinese sausage and vegetables are decided to add in the menu in later that the boss wanted to develop new flavor of claypot chicken rice. 

Fook Kee Claypot Chicken Rice is traditionally cooked over charcoal stone. Firstly, to cook the rice in claypot and wait until the rice is about half-cooked, then add in the marinated chicken pieces, sliced sausage and salted fish on the top of rice. Due to traditional cooking method, the claypot chicken rice is typically done to cook by using about 20 minutes. By cooking over charcoal stone, it gives the smoky flavor to the claypot chicken rice.

The staff can handle multiple of chicken rice at once, amazing!

Chicken claypot rice with sausage, pportion is so LARGE！！！

Customer feedback

Jordan Lim (30)

Nice claypot chicken rice, chicken was so tender and soft, the rice even softer. Best!

Chong Mei Ling (25)

The taste is so good and the chicken is nice marinated. It is worth to wait for a period of time.

Alice Wong (27)

I like it very much, especially for the way the claypot perfumes the rice and adds a crusted layer at the bottom.

Jack (20)

Delicious food and the price is quite cheap, I will come back to eat again.

Lee Hoon (23)

It is tasty and fragrant. I will recommend my friends come to here to try it.

Vincent (29)

It is more delicious compare to other stalls, I especially like the Chinese sausage as it is the right texture and sweet, and when added in with the salted fish, it is just great taste!

Value proposition

Fook Kee Claypot Chicken Rice has attracted a lot of customers who are from Singapore, Hong Kong, Taiwan, Korea and Japan come to eat it in Restoran Fook Kee. The main reason of Fook Kee Claypot Chicken Rice become popular among the customers is the traditional cooking method. Restoran Fook Kee is one of the food stall that still retain to use the traditional cooking way which is to cook claypot chicken rice over charcoal stove. By using the traditional method, it gives the smoky flavor to the claypot chicken rice. By the way, using claypot to cook, the claypot helps to perfume the rice and add a crusted layer at the bottom. Therefore, the claypot chicken rice is fragrant and tasty for customers to eat.

Besides, customers can choose to eat different tastes of claypot chichken rice. There are two main choices provided by Restoran Fook Kee which including traditional tastes of claypot chicken rice and claypot chicken rice with Chinese sausage and salted fish. If customers want to enhance the taste of claypot chicken rice, they can choose to add in Chinese sausage and salted fish. This is because the Chinese sausage is right texture and sweet, and when added in with the salted fish, the claypot chicken rice becomes more delicious. Other than that, customers can choose to serve claypot chicken rice with vegetables. This will lead to the whole meal becomes balance.

Cheaper price is one of the benefits that customers can get when eating in Restoran Fook Kee. The price of the claypot chicken rice is depending on the size that customers choose. The price of large pot for claypot chicken rice with Chinese sausage and salted fish is about RM 18 while the small pot is about RM 15. The large pot can be served with three or four persons whereas one or two persons for small pot. The average price for a person is only about RM 6. The boss is so nice and friendly, he sometimes will give customers some discounts. Therefore, it is cheap and worth to eat such delicious food. 

Pprice list at a glance

Price list for beverages

Using charcoal instead of gas to preserve the originality

Evaluation of marketing

Classification of e-commerce by the nature of the transaction or interactions

Foo Kee Claypot Chicken Rice use brick-and-mortar business which is deals with its customers face to face to sell their food. Foo Kee Claypot Chicken Rice does not have any online shop which allows consumer order online, pay online and wait the food delivery. In this brick-and-mortar, consumer must present to the shop to order and have their meals.

The classification of e-commerce by the nature of the transaction of Foo Kee Claypot Chicken Rice is business-to-consumer (B2C). Foo Kee Claypot Chicken Rice sells their food directly to the consumer. The consumer who wants to order the food must presence to the shop. Foo Kee Claypot Chicken Rice does not sell their food to the retailer or wholesaler. 

Business model

The business model of Fook Kee Claypot Chicken Rice is viral marketing. Foo Kee Claypot Chicken Rice is famous to local and also other places due to the viral marketing. The viral marketing is spreads of information by word-of-mouth. The viral marketing is giving the information to its audiences free of charge. For example, the exchange students from other nation are having their meals in Foo Kee Claypot Chicken Rice due to the recommendation of their friends in Kampar. 

Other than the students in Kampar that from other place especially other nation, many foreign will choosing Foo Kee Claypot Chicken Rice to having their meals due to the recommendation of the blogger. Many bloggers are sharing their experience in Foo Kee Claypot Chicken Rice and ask the viewers of the blog must try the food. The consumers create the viral message that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals. 

Basic approach used in marketing and advertising

There are many competitors sell claypot chicken rice, but Foo Kee Claypot Chicken Rice still can get successful in the market. Every day there are many consumers comes and having their meals there. This is due to the delicious claypot chicken rice that using the traditional cooking method attracts the consumers back and tries it again. The price of claypot chicken rice is relevant to the consumer especially students from UTAR and Taruc.

Foo Kee Claypot Chicken Rice does not use any advertisement. The consumers or tourists get the information of the shop and presence there on the internet. Through location-based-advertisement, the consumers can easily get the information of the food shop from the website that around their location. For example, a tourist who first visit to Kampar, and she can get the information of the food shop that around her from TripAdvisor. TripAdvisor is a website that provides reviews of travel-related content. Moreover, the peoples who are first visit to Kampar will get the information of Foo Kee Claypot Chicken Rice from their friends who already try it by worth of mouth. Other than that, the consumers also get the information through the blog. The blogger will upload her new experiences after trying a new thing on her blog. The bloggers will recommend Foo Kee Claypot Chicken Rice to his or her viewers. This will attract the viewers visit to Foo Kee Claypot Chicken Rice and try it.

Others than that, Fook Kee also enjoy the benefit of viral blogging. People can search for a more detailed information related to the restaurant through the blog. Inside the blog, the users can view the photos, videos, prices of the foods, and also some feedback from the blogger. People will be attracted and approach to the restaurant since the foods are described with good commends.

http://eatisdaisai.blogspot.my/2012/11/fook-kee-kampar.html

http://wendyfoods.blogspot.my/2015/08/restoran-fook-kee-claypot-chicken-rice.html

http://enensworld.blogspot.my/2014/07/fook-kee-claypot-chicken-rice-kampar.html

Too many peoples try the claypot chicken rice and post it on the Facebook, Instagram or blog and this noticed by the reporter. The reporter visit to Foo Kee Claypot Chicken Rice and recommend through the newspaper. Foo Kee Claypot Chicken Rice becomes more famous after being recommended in newspaper numerous times. 

Fook Kee has appeared on local newspaper several time

 Recommendations to improve business through e-commerce

Foo Kee Claypot Chicken Rice is a brick-and-mortar business. This means that Foo Kee Claypot Chicken Rice is using 100% in physical. Although Foo Kee Claypot Chicken Rice is famous to local especially nation, Foo Kee Claypot Chicken Rice may not to do advertisement. But it must create an account in social network, for example Facebook. This is easy the consumers who are from other states and want to visit the shop. For examples, if Foo Kee Claypot Chicken Rice needs to close for some emergency case, Foo Kee Claypot Chicken Rice can post it on the Facebook so that the consumers can notice it and change the date visit to Foo Kee Claypot Chicken Rice. This will also increase the business and marketing opportunities. Communication through social network will increase interaction between business and consumer. Business will get the suggestions from consumers through social network so that the business can improve their services.

Foo Kee Claypot Chicken Rice can open online business, so that can receive the order online. Some consumer may not visit to the physical shop due to many reasons. If they can order online and wait the delivery of food, it will convenience the consumers. Foo Kee Claypot Chicken Rice should master the logistic challenge. Quick delivery is essential to ensure that the food still fresh so that Foo Kee Claypot Chicken Rice should ensure the food wills delivery in time.

Brick-and-mortar business is requiring a lot of time to do the paperwork especially in calculating. While applying e-commerce in the business, it will reduce the time doing the paperwork because there have a system help to manage the document. There are many benefits while applying the e-commerce in the business, for example, system will save the information in the database or storage to avoid redundancy. Searching documents will become easier by using the system.

Foo Kee Claypot Chicken Rice may apply e-commerce payment system. Nowadays, credit card becomes one of the most common forms of payment, thus many consumers are applying more credit cards. If they do not have enough cash to pay, they may use a credit card for convenience. Therefore, Foo Kee Claypot Chicken Rice must keep in step with the times by applying e-commerce payment system to support the payments through credit card. 

                                                 Video for Fook Kee Restaurant.

References

Wilson, R.F. (2012, May 10). Six simple principles of viral marketing. Retrieved March 10, 2016, from http://webmarketingtoday.com/articles/viral-principles/

Lang, B. (n.d.). Brrick and mortar vs online business.  Retrieved March 10 , 2016, from http://www.smallbusinessideasblog.com/brick-and-mortar-vs-online

Cisnero, K. (2014, July 25). 10 benefits of social media for business every skeptic should know. Retrieved from https://blog.hootsuite.com/social-media-for-business/

Schiff, J. L. (2015, August 3). Ecommerce business owners and food marketers share 12 tips on how to create and run a successful online food business. Retrieved March 10, 2016, from http://www.cio.com/article/2955485/e-commerce/how-to-build-an-ecommerce-business-that-sells-food-online.html

Ashton, S. (2015, July 10). 7 benefits of ecommerce for retailers. Retrieved March 11, 2016, from http://www.business2community.com/ecommerce/7-benefits-of-ecommerce-for-retailers-01273130#BG9WZImdvIHUFxkf.97